Internal communication is a fundamental tool that we have in the company that transmits information and encourages dialogue to stimulate the commitment of professionals with the sustainable success of the organization.
Without internal communication, organizations do not function. Or, at least, they do not work as well as they should, they do not obtain enough results and are driven by rumors that usually cause discomfort in the people who form them.
Internal communication is also multidirectional and, as we already indicated in the first sentence of the article, it allows us to transmit information but also encourages dialogue and allows us to listen to all the members that make up the organization, with the enrichment that this is for themself.
According to a communication study, poor internal communication, with 62%, is the factor that, in its absence, most intoxicates, poisons, or harms organizations. In turn, it causes or helps other problems to appear, such as lack of motivation or mistrust, in different steps and directions. We are not only referring to communication in a descending way, from the direction towards the workers but also ascending and also horizontally, between the colleagues themselves.
Internal communication, therefore, generates different benefits that we cannot ignore and that we list below:
- Improves communication between departments, employees, etc: Good communication is a very important factor for companies. Working on this internal communication will make the departments and people that form them better understand each other, communicate in a better way and, in turn, this will also result in better external communication with customers, suppliers, etc.
- Reduce conflict: conflicts are often caused by a lack of information or information that is not exact or correct. By transferring the messages directly and appropriately, we save ourselves those possible conflicts that will arise from rumors and misunderstandings caused by the lack of information and try to complete it in order to have it. We need information, especially if it affects our work. If the organization gives it to us, we will not have to “imagine” it.
- It improves the work environment: It improves it for several reasons, both because we have the necessary information for our work and proper functioning, and because we feel important and members of the organization, which helps us to be calmer and also to commit ourselves more.
- Increase employee satisfaction: In the same line as the previous point. Knowing that you are important, that they transmit information to you but also that you can communicate freely and that you are listened to, is an important source of job satisfaction. Undoubtedly, each person is motivated by different things, but knowing that they are important, heard and part of something is an important source of motivation.
- Increase the degree of commitment and involvement: As a result of all the above. Knowing that we are an important part makes us commit and involve ourselves more.
- Increase worker motivation: A happier, committed, involved and satisfied worker is a more motivated worker.
- Rumors are reduced, we work with accurate news: Perhaps everything cannot be transferred and communicated, there will be more strategic things that cannot, at least from the outset, be shared. But reporting periodically and on time will help us that the people who make up the teams have enough information to prevent them from inventing or trying to imagine what is happening and how it will affect them.
- Generates a feeling of belonging: Along with commitment and involvement, feeling part of something motivates, and a lot, the people who work in a company.
- Optimize internal processes: Good internal communication implies that people interact better, in addition to being quite clear about what tasks they have to perform, what is expected of them and what objectives they have to achieve. In addition, they do not do it in a compartmentalized way, but in relation to the rest of the teams, departments or colleagues.
- It has a direct impact on daily management: It helps teams focus on results, basically because they know and know what they are and what is expected of them in the development of their professional work.
- It contributes to reaching the final objectives: Few objectives will we achieve if many times we do not even know what we are looking for. And this, although it seems strange, happens in many companies. Workers must know them and focus on them, having enough instructions and channels to communicate any incident, improvement, or need that may arise.
- It is dynamic, flexible and makes the most of the opportunities in the environment.
The lack of this communication, therefore, brings us consequences and none positive. From tight departments to mistrust, through misunderstandings, poor coordination, lack of motivation, bad work environment, etc.